Privacy policy
Last updated: September 26, 2025
Version 2.0
1. Introduction
Welcome to Breeze luxury laundry. We are committed to protecting your privacy and personal information. This privacy policy explains how we collect, use, protect, and share your information when you use our premium laundry and dry cleaning services in Egypt.
About Breeze
Breeze luxury laundry is Egypt’s first AI-powered premium laundry service, combining cutting-edge technology with traditional Egyptian excellence. We serve New Cairo’s premier communities including Madinaty, Fifth settlement, Third settlement, First settlement, and Rehab city.
Company name: Breeze luxury laundry
Website: https://breeze-eg.com
Service areas: New Cairo, Egypt
Data protection officer: privacy@breeze-eg.com
Legal compliance
This policy complies with:
- Egyptian Law No. 151 of 2020 on personal data protection
- Law No. 175 of 2018 on anti-cyber and information technology crimes
- Consumer protection Law No. 181 of 2018
- All relevant Egyptian commercial regulations
2. Information we collect
Personal information you provide
Account information
- Full name (Arabic and English if provided)
- Email address and mobile phone number
- Egyptian national ID or passport number (for invoicing)
- Date of birth (optional, for birthday offers)
- Gender and preferred language (Arabic/English)
Delivery information
- Home and office addresses
- Building name, floor, and apartment number
- Delivery instructions and preferred time slots
- Access codes for gated communities
- Emergency contact information
Service preferences
- Garment care instructions and special requests
- Fabric allergies or sensitivities
- Preferred detergents and cleaning methods
- Service history and order frequency
- Photos of items (for quality assurance)
Payment information
- Payment method preferences
- Credit/debit card details (via secure processors)
- Mobile wallet information (Vodafone Cash, Orange Cash)
- Billing address and VAT details (for businesses)
Communication records
- Customer service inquiries and feedback
- WhatsApp conversations related to orders
- Email correspondence
- Survey responses and reviews
- Phone call recordings (with consent for quality assurance)
Information collected automatically
- IP address and device location (when permitted)
- Device information (type, operating system, browser)
- Website and app usage data (pages visited, time spent)
- Cookies and similar tracking technologies
- GPS location (only when granted for delivery tracking)
Data storage location
Your data is primarily stored on secure servers located in Egypt, in compliance with Egyptian data localization requirements. Backup data may be stored with internationally certified cloud providers that meet Egyptian data protection standards.
3. How we use your information
Service delivery
- Processing and fulfilling your laundry orders
- Scheduling pickups and deliveries at your convenience
- Managing special garment care requirements
- Tracking items throughout the cleaning process
- Providing order updates and delivery notifications
- Processing payments and issuing invoices
Customer support
- Responding to your inquiries and service requests
- Resolving complaints and issues
- Providing assistance with account management
- Handling refunds and compensation claims
- Following up on service quality
Business operations
- Optimizing delivery routes for efficiency and environmental impact
- Analyzing usage patterns to improve services
- Preventing fraud and protecting against security threats
- Meeting legal, tax, and regulatory obligations
- Conducting internal audits and quality control
Marketing and personalization (with consent)
- Sending promotional offers and discounts
- Providing personalized service recommendations
- Celebrating special occasions with exclusive offers
- Announcing new services and features
- Managing loyalty program benefits
- Requesting feedback through satisfaction surveys
Note: You can opt-out of marketing communications at any time through your account settings or by contacting us.
Legal basis for processing
Under Egyptian Law No. 151 of 2020, we process your data based on:
- Contract: To fulfill our service agreement with you
- Legal obligation: To comply with Egyptian laws and regulations
- Legitimate interests: For business operations and service improvement
- Consent: For marketing and optional services
4. Data sharing and disclosure
What we never do
- Sell your personal information to third parties
- Share your data with competitors
- Use your information for unrelated purposes without consent
- Transfer data outside Egypt without legal basis and safeguards
5. Data security
Technical safeguards
- Encryption: SSL/TLS encryption for all data transmission
- Access control: Role-based access with multi-factor authentication
- Firewalls: Advanced protection against unauthorized access
- Monitoring: 24/7 security monitoring and intrusion detection
- Regular updates: Security patches and system maintenance
- Backup systems: Secure, encrypted data backups
Organizational measures
- Employee training: Regular privacy and security education for all staff
- Confidentiality: All employees sign strict confidentiality agreements
- Access limits: Data access on need-to-know basis only
- Background checks: Security screening for sensitive data handlers
- Incident response: Established procedures for breach response
- Vendor management: Security assessments for all partners
Physical security
- Secure facilities with controlled access
- CCTV monitoring of premises
- Locked storage for physical documents
- Secure disposal of customer information
- Clean desk policy for sensitive data
Data breach response
In the unlikely event of a data breach, we will:
- Notify the Egyptian data protection authority within 72 hours
- Inform affected customers without undue delay
- Provide details of the breach and mitigation measures
- Offer support to minimize potential harm
- Document all actions taken
6. Your rights and choices
Under Egyptian Law No. 151 of 2020, you have the following rights regarding your personal data:
Right to access
Request a copy of all personal data we hold about you, including how we use it.
Right to correction
Request correction of inaccurate or incomplete information in our records.
Right to deletion
Request deletion of your data when no longer needed for services or legal requirements.
Right to object
Object to processing for direct marketing or based on legitimate interests.
Right to restrict
Request temporary restriction of data processing while disputes are resolved.
Right to portability
Receive your data in a structured format for transfer to another service.
Withdraw consent
Withdraw consent for processing at any time without affecting prior processing.
Right to complain
File a complaint with authorities if you believe your rights are violated.
How to exercise your rights
To exercise any of these rights, contact our data protection officer:
- Email: privacy@breeze-eg.com
- Phone: +201003030036
- Response time: Within 30 days as required by law
Valid identification may be required to verify your identity and protect your data.
Your choices
- Marketing preferences: Opt-out anytime via account settings or unsubscribe links
- Cookie settings: Manage through browser settings or our cookie preference center
- Location services: Control through device settings
- Account deletion: Request complete account removal at any time
7. Cookies and tracking technologies
Other tracking technologies
- Pixel tags: Small images in emails to track engagement
- Local storage: Store preferences in your browser
- Device fingerprinting: Identify devices for security purposes
- Analytics tools: Understand user behavior and improve services
8. Retention of data
We retain your personal data only as long as necessary for the purposes outlined in this policy and to comply with legal obligations.
Data retention periods
| Data category | Retention period | Reason |
|---|---|---|
| Account information | Active account + 2 years | Service continuity and reactivation |
| Order history | 5 years from order | Customer service and disputes |
| Financial records | 7 years | Egyptian tax law requirements |
| Marketing consent | Until withdrawn | Consent-based communications |
| Customer feedback | 3 years | Service improvement |
| Security footage | 30 days | Security and investigations |
| Website analytics | 26 months | Usage analysis and optimization |
| Support tickets | 3 years from resolution | Quality assurance and training |
Retention criteria
When determining retention periods, we consider:
- The purpose for which data was collected
- Legal and regulatory requirements
- Potential legal claims or disputes
- Our legitimate business interests
- Your rights and expectations
Data deletion
When retention periods expire, we will:
- Securely delete electronic data from all systems
- Shred physical documents containing personal information
- Remove data from backup systems according to schedules
- Ensure third parties delete shared data
- Maintain deletion logs for compliance
9. Updates to this policy
When we update
We may update this privacy policy to reflect:
- Changes in our data practices or services
- New legal or regulatory requirements
- Technological advancements
- Business developments or partnerships
- Feedback from customers and stakeholders
How we notify you
When we make changes to this policy:
- We update the “Last updated” date at the top
- For material changes, we notify you via email or app notification
- We may display a prominent notice on our website
- We request renewed consent where required by law
- Previous versions remain available upon request
Your responsibility
We encourage you to:
- Review this policy periodically for updates
- Contact us if you have questions about changes
- Update your preferences if needed
- Ensure your contact information is current
Continued use: Your continued use of our services after policy updates indicates acceptance of the revised terms. If you disagree with changes, please discontinue use and contact us to close your account.
10. Contact us
For questions, concerns, or requests regarding this privacy policy or your personal data, please reach out to us:
Data protection officer
Breeze luxury laundry
π§ Email: privacy@breeze-eg.com
π± Phone: +201003030036
π¬ WhatsApp: +201003030036
π Website: https://breeze-eg.com
π Service areas: New Cairo, Egypt
Business hours:
Saturday – Thursday: 8:00 AM – 10:00 PM
Friday: 10:00 AM – 10:00 PM
Response times
- General inquiries: Within 48 hours
- Rights requests: Within 30 days
- Urgent matters: Within 24 hours
- Complaints: Within 7 days
Regulatory authority
If you believe your data protection rights have been violated, you may file a complaint with:
Additional resources